Personal information is information about or from which an individual can be identified. Things like names and email addresses – the two most commonly collected items of personal information collected over the internet.
If you offer people a free report or other incentive to collect their details – you now have to comply with Privacy laws!
What is more important than ever is knowing exactly what you are doing with the personal information you collect. Systems and procedures! That is what the Privacy Commissioner will be auditing – checking that you know what you are doing, and that you are doing it.